For 19 years, our founder Brennan Davis watched his father Bruce's phone ring forty times a day. Bruce ran operations at a mid-market trucking company. He fought a broken system with a flip phone and a corkboard, and he never got ahead of it. Brennan grew up riding along on delivery routes and went on to manage international bonded warehouses for Canada's embassies. Same scene everywhere. Freight always belongs to someone who already has a job, and the spend always looks more managed than it is.
The market hasn't helped. Brokers sit between businesses and their carriers, take a margin on every load, and keep the benchmarks to themselves. Legacy TMS vendors answer with replacement projects measured in quarters. Neither one gives the person signing the cheques a number they can defend.
We started LiveLOADS because we've stood on both sides of that gap. We ran freight operations, and we watched finance try to verify them. The fix turned out to be neither a broker nor another TMS. It's a layer on top of the systems you already run, with rate benchmarks per lane, carrier scorecards, and an audit trail that belongs to the business.
That's the whole company. Close the three money leaks, the Chase, the Blind Spot, and the Drag. Give the person running freight their week back.